Bear In Heaven - I Love You, It’s Cool (2012) / Rating: 4/5
“I Love You, It’s Cool” is the third studio album from Bear In Heaven, and the follow up to the highly successful “Beast Rest Forth Mouth”. The band has been known to mix things up quite a bit from album to album, and with their latest release it’s no different. I’ve noticed a trend among several indie bands as of late, who’ve started to go down the “80’s pop synth” avenue (see Chairlift, Frankie Rose, or Grimes). I Love You, It’s Cool definitely has a very electronic, 80’s pop vibe to it as you may have gathered even just from the artwork. The first song from the album, “Idle Heart” is a great song that really introduces everything well. The rest of songs follow more or less along those same lines, but at times it can become somewhat repetitive. However, there’s enough uniquely blended electronic indie rock pop to keep most listeners happy. Sometimes bands experiment with a different sound and direction because they’ve accomplished what they’ve wanted to do in other genres, but more often than not it’s just a band who’s run out of ideas and are grasping for anything. I’d like to think with Bear In Heaven it’s the former, since it’s only their third release and they’ve left a lot of space for new growth. Of course if you’re a fan of Bear In Heaven this is a must get, and worth checking out if you’re curious.
Buy/Listen - Bear In Heaven - I Love You, It’s Cool
//post by scott